How Is AI Shaping Digital Signage in 2025?

Hardly a day goes by without the term “AI” tossed about. Some people love AI, while others have never tried it. Major companies, like Apple and Samsung, have introduced their own versions of AI just to keep up with demand.

This new technology is infiltrating every aspect of technology, from how we write to how we interact with mobile devices. But how will AI influence digital signage in 2025? Let’s take a look.

Key Trends in AI-Powered Digital Signage

Artificial intelligence is revolutionizing digital signage displays, transforming static screens into intelligent, data-driven communication tools. Businesses are leveraging AI in digital signage to personalize content, automate updates, and enhance audience engagement. Plus, analyzing customer behavior, and adjusting messaging based on real-time conditions makes advertising and public information more dynamic and responsive.

The digital signage market is expected to grow by USD 11.14 billion from 2025-2029. Artificial intelligence is shaking up the digital signage game, making it smarter and more engaging than ever. Plus, technology like System on Chip (SOC) is cutting down costs and simplifying setup. With AI driving innovation and data-driven insights, digital signage is evolving into the ultimate tool for dynamic, eye-catching communication.

As advances in technologies continue to evolve, interactive digital signage reshapes how brands connect with their audiences in many industries including retail, healthcare, and transportation.

Digital Signage in Retail and Advertising

A study involving over 3,000 shoppers revealed that 82% of purchase decisions are made in-store at the point of sale. This statistic demonstrates why indoor digital signage is crucial for increasing sales.

Vince Mosca, chief revenue officer and co-founder at Highly Analytical, describes how advertising strategies vary across locations. AI data can reveal which aspects of advertising or messaging should be adjusted for specific locations and times.

To illustrate, a public information display in New York might promote heavy coats in winter, while one in Florida could display light jackets and rain gear. While this difference may be obvious, AI-based digital signage adapts to more subtle purchasing trends, helping businesses optimize their advertising impact.

Digital Signage in Healthcare and Transportation

Forbes highlights AI’s ability to tailor content in real time, improve customer interaction, and optimize advertising strategies across retail, healthcare, and education industries.

For instance, AI-powered digital signage can enhance healthcare by providing real-time updates on wait times, directing patients to the right departments, and displaying personalized health messages based on demographics. In transportation, it can dynamically adjust schedules, inform passengers about delays, and offer targeted local promotions based on traffic patterns and commuter demographics.

AI for Enhanced Accessibility

The digital signage industry sees AI as a powerful means to enhance accessibility, reaching a wider audience, including people with language barriers or disabilities. AI can integrate features such as real-time language translation, text-to-speech, and speech-to-text features, making information more inclusive.

For example, digital signs can use AI to translate messages into multiple languages based on the viewer’s detected language preference or region. Similarly, voice and gesture recognition technologies allow users with limited mobility to interact effortlessly with public kiosks and digital wayfinding systems.

By pairing AI with high-contrast screens, companies and organizations can make digital signage more accessible than ever. With AI-driven innovations, the future of digital signage will break down barriers, ensuring that accessibility is not just an option but a standard..

Voice AI in Digital Signage

One of the most exciting developments in interactive digital signage is the rise of voice AI. With advancements in AI-powered digital signage, voice technology now enables customers to connect with interactive displays as naturally as they would with a human. This shift is already transforming industries like restaurants, retail, and self-service kiosks.

“Companies recognize that to stay competitive and meet rising consumer expectations, they need to integrate conversational AI.” – Ishai Reinfeld, from SoundHound AI for Digital Signage Today.

For digital signage, this advancement means a move toward voice-activated solutions. Imagine kiosks where customers can simply speak to get information, check promotions, place orders, or navigate a space. The ability to offer seamless integration with hands-free interactions will enhance user experience and streamline operations.

Signage Companies Working Together

Vince Mosca also sees digital signage solution providers collaborating to maximize their impact. AI-powered digital signage can help pinpoint the most effective digital signage displays, combining different formats to enhance messaging.

For example, in retail, a large roadside digital billboard might promote a seasonal sale — “50% Off All Winter Apparel This Weekend Only!” — designed to draw customers to the store. Once inside, strategically placed in-store digital signs could display more tailored content, such as product recommendations — “Top Picks for Cold Weather Gear” — or location-specific promotions.

AI can synchronize these messages, guiding customers from awareness to purchase, making both external and internal signage part of a seamless marketing strategy.

Cloud Hosting and AI for Digital Signage

Cloud-based content management systems (CMS) make it easy to manage and update content remotely, eliminating the need for on-site IT infrastructure. Businesses can scale effortlessly, ensuring consistent messaging across multiple locations while making real-time updates from any device.

AI-powered digital signage enhances cloud hosting by personalizing content based on real-time updates such as customer behavior, weather, and local events. Retailers can optimize ads for peak shopping times, while healthcare facilities can adjust messaging based on wait times.

Content Management Systems Primed for AI

Additionally, AI-driven automation and integrations with CMSs are transforming how businesses engage with both customers and employees. AI-powered digital signage enables companies to analyze data and adapt content in real-time, making sure messages remain relevant and impactful. Whether it’s adjusting promotions based on demographics or syncing with inventory systems to update product availability, AI-driven cloud solutions are making digital signage smarter, more efficient, and highly customizable.

AI and Sustainability

As technology and artificial intelligence continue developing and transforming public information displays, sustainability remains a key trend in 2025. E-paper technology offers the perfect balance of innovation and energy-efficient digital signage, consuming 99% less power than traditional digital displays

Summary

Electronic paper displays are an ideal choice for businesses looking to reduce energy consumption while maintaining advanced technology. By pairing AI and a CMS with e-paper technology, companies can create customizable content that adapts in real-time while keeping environmental impact minimal. Whether through large e-paper screens, digital museum labels, or low-power digital signage, the future of AI-based digital signage is not only smarter but also more sustainable.

Discover sustainable digital signage by contacting our Visionect team today.

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