Dave Haynes at ISE 2018: “The pure play guys have a real advantage”

With his finger on the pulse of the industry, no one knows quite as much about digital signs (or about selling salt—trust us and watch the video) as Dave Haynes. We caught up with Dave at Integrated Systems Europe 2018 to chat meeting room displays, the need for meeting analytics, and the many conference room signs out there.

“The downside is that a lot of these companies are true play digital signage companies, they kind of get something working in terms of meeting room signs, but are not focused on it,” says Dave Haynes, the founder and editor of  the Sixteen:Nine blog and the Meeting Room Signs website, the must-see conference room sign directory.

“So their product quite often is not that robust and really does not understand the market. It’s one of the things they have versus the thing they do. I think the pure play guys have a real advantage here.”